Book to Bank
How to turn your expertise into a strategic book that builds authority, attracts clients and creates opportunity
By Sue Kennedy
AUD 29.99
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About the author
Sue Kennedy
Sue Kennedy is an Authority Book Strategist who helps entrepreneurs, coaches, consultants, and experts create books that do more than share ideas — they position authority, attract aligned clients, and support the business behind the book.
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Book information
- ISBN
- 978-1-7647142-8-0
- Format
- Paperback
- Language
- English
- Publisher
- Sue Kennedy Publishing
- Pages
- 222
- Genres
- Business & Economics
Description
THE RIGHT BOOK SHOULD CHANGE
WHAT HAPPENS NEXT.
You already have the expertise. The challenge is deciding which book will turn that expertise into a clear authority position, a meaningful reader journey and a valuable business asset.
Book to Bank™ takes you through the strategic decisions that need to be made before the manuscript can do its job. It will help you clarify:
what the book must do for your business;
who it must move and what they need to understand;
the authority position and central idea it should establish; how the chapters should create a deliberate transformation; and the pathway that should become visible beyond the final page.
This is not a book about writing more. It is about making the right decisions before you write.
